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Friday, October 29, 2004

Just another car company...

Autoextremist is reporting this week that Porsche has turned to Toyota to buy an engine for their Cayenne hybrid!
From the "Hell Freezes Over" File, Automotive News Europe reported that Porsche is considering building a hybrid version of the Cayenne - using a Toyota powertrain. Readers of this site know exactly what we think about the Cayenne, but it's clear that this is a new low in Porsche history. The company that was founded on building lithe little sports cars that bristled with innovation and the visionary thinking of its founder has now openly admitted that they have given up on the innovation game altogether. Porsche insists that it has to act quickly in order to meet upcoming stricter regulations in the U.S. (and the growing interest in fuel economy by American consumers), but it's clear that if Porsche hadn't succumbed to the siren song of instant SUV-driven profits and had built an AWD vehicle that adhered to their founder's vision, instead of building a bloated, 5,000+ lb. truck that represents everything Porsche is not - they might not have to be trolling for powertrains from an outside source. By signalling that Porsche is either incapable or unwilling to engage in innovative, creative solutions to execute the Porsche philosophy in a new fuel-efficiency-prioritized market environment, CEO Wendelin Wiedeking has now officially and finally removed Porsche from the ranks of the world's great car companies.
Read the rest. Autoextremist has never missed an opportunity to rail against the german car company's oversized trucks. They are just about gloating over this news of a Toyota engine being used in a german SUV. They don't use permalinks so you will have to search the archives for the 27 October edition if you get here late.

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